Building a world where parents don’t have to choose between thriving at work and at home.
After spending over a decade climbing the corporate ladder, Kaleana’s world shifted when she became a mother. The complexities of balancing work and parenthood inspired her to create BothAnd—a resource hub and support system designed to help parents (and companies!) thrive both at work and at home. We partnered with BothAnd from the ground up, shaping the brand’s identity from its inception. This included renaming it from “Trust Me, It’s Relevant,” crafting a compelling language library, developing a cohesive visual identity, and designing an intuitive, engaging website to bring the brand’s mission to life.
Branding
Web Design
Client gossip
The OnlyChild team met me right where I was. Their branding exercises helped me clarify my message, define my categories, and shape the voice, tone, and look of what has now become the Both& brand. They were thoughtful, creative, and patient every step of the way—and the feedback I’ve received since launching has been overwhelming in the best way.
