Equality Health Center has stood at the frontlines of reproductive justice for over 50 years. The rebrand needed to meet that legacy with the same unapologetic clarity: bold, feminist, community-rooted, and fiercely human. We evolved their identity into a modern, activist-driven system that honors their grassroots origins while giving them a stronger, louder, future-focused voice: one built to defend care, autonomy, and the right to belong.