Juniper is a telehealth midwifery practice offering compassionate, confidential, and affordable abortion across 19 states. We led the rebrand and website design to reflect the practice’s patient-centered philosophy and deep commitment to reproductive justice. Inspired by the historic role of juniper in supporting reproductive choice, the new identity honors midwifery traditions while presenting a modern, trustworthy digital experience that empowers patients with clear information, autonomy, and care rooted in dignity and respect.